01 · DISCOVER & DEFINE
Start with the business problem—not the model.
We align the problem, workflow, users, data and value before deciding what the product should do, how intelligence should be used and where it should fit.
Problem framing
Define the operational problem, expected outcomes, success criteria and priorities.
User & workflow mapping
Understand who uses the system, where decisions happen and how work moves today.
Data & knowledge audit
Identify the documents, systems, signals and constraints the product must rely on.
Delivery definition
Agree on scope, release path, risks, dependencies and what will be proven first.
A shared product definition that keeps engineering aligned to the real business problem from day one.




